“Clients do not come first, employees come first. If you take care of your employees, they will take care of the clients,” – the words of entrepreneur Richard Branson and ones to heed even when considering your website.
Successful website creators are rightly led in all they do by the target audience and it is important to remember that the audience will not only be customers but prospective employees too – the individuals who will deliver all you do.
By the time a potential candidate has made their way to your site and, particularly, your career page, you’ve already achieved a lot. They’re interested in your company and they’re interested in working for you. Great career pages ensure that interest translates into a contact from excellent future employees. Attracting the best people to your company is a competitive business and this is your chance to show why they should come to you.
Here are seven examples of how to create a career page well.
To learn how to create a great career page, look no further than Slack. The page opens with a simple mission statement that encapsulates what the company strives to do for employees. Immediately it puts the emphasis on ‘what we can do for you’ rather than ‘what you can do for us’.
The company’s culture, values and benefits are all there to see before the list of current vacancies. By the time a prospective candidate reaches the vacancies they know this is the company for them.
Little surprise to see Google on this list. It is a company that has striven to be seen as the aspirational place to work, with a lot of success. No wonder then that it has its career page spot on. Of course, few business owners even dream of having this giant’s resources but that doesn’t mean you can’t learn from and replicate some of its successes. At the top of its page, Google puts a firm focus on the current business goals and areas of focus. It will capture and inspire those who could help make it happen.
Covering all those important areas of reflecting the brand of the business and benefits of
working there, MVF, spells out immediately who it is, what it does and who it needs. Scrolling down the page, the very next header tells candidates this is a place with a focus on the right working culture.
“We know that great businesses are powered by happy colleagues who feel invested in the company they work for,” it says. “As well as providing a fun and inspiring workplace, over the years we have defined clear values that inform everything we do, ensuring all of our teams are driving to be world class, constantly innovating and inspiring positivity in their colleagues.”
This career page leaves no-one in any doubt as to the type of firm it is and the type of people it wants.
If ever there were a business that understands the value of brand, this is it. The ethos of Innocent runs through every product and is, of course, stamped clearly on its career page too. In a couple of paragraphs, at the top of the page, the company sums up not only where it is going but its humble beginnings too. Prospective candidates are left in no doubt that this is somewhere they too can grow. This is followed by three simple need-to-know blocks covering current vacancies, what it’s like to work at Innocent (in the form of a short film) and ‘more about us’.
With a focus first on the benefits employees can gain from working there, Cygnia’s career page then features two great case studies of staff members who have climbed up the ranks. Real people with real stories of success equal real credibility, particularly for the mission statements and promises that appear on the page.
Incidentally, that mission statement begins: “Our staff are at the heart of what we do and their growth is one of our biggest investments” – who doesn’t want that?
In the same way as job applicants have to know that their CV and application are not the places to be too humble – so it is the case with a career page. As demonstrated by Equilibrium, if you have awards for being a great company or a great place to work – let potential applicants know. No-one else will blow your trumpet for you.
Whilst this page may be a little more text heavy and not have all the polished finesse of some of the larger companies featured, it has an awful lot going for it and some excellent features some of the others have missed, including a detailed outline of the process once you’ve submitted your CV.
As we all know, sometimes a picture speaks a thousand words and images can bring your career page to life just as much as they do any other. Explore Learning has peppered its career page with images of its staff at work, building an impression of the tasks, achievements and environments prospective candidates could experience. It’s a powerful and engaging tactic.
Your career page is your platform to attract and engage the best talent for your business. Getting it right means selling the unique experience of working for your company to ensure top candidates apply to you and not your competitors.
A great career page:
- Is a reflection of your overall brand. Ensure it will appeal to the type of people you want to attract – whether it be trendy freethinkers, corporate professionals or new graduates
- Does more than just list current vacancies – don’t miss the opportunity of inviting contact from great people even when you have no active positions
- Describes the kinds of roles you have within the organisation and the opportunities they create for employees, such as the chance to be innovative
- Details company values and showcases them throughout
- Outlines employee benefits and perks, including both the ‘standard’ and those that make you stand out from the crowd
- May feature employee testimonials or case studies